• Only those entries which qualify at the first stage of India Design Mark are considered during the second stage
  • There is separate payment for the second stage of jury assessment and for exhibition space required to display the entry.
  • For second stage evaluation of entries, the applicant is required to send in the physical product by the prescribed date.
  • The evaluation takes place by a specially appointed jury for stage 2 as per the evaluation criteria prescribed for this stage
  • At this stage the evaluation happens vis-a-vis the physical product submitted for assessment as well as the application information submitted for stage 1 assessment.
  • At this stage, each of the entry is evaluated by a group of minimum three jury members acting in tandem and the evaluation decision is reached at through consensus
  • The entire jury panel discusses the evaluation decisions of each of the group commonly and an overall consensus is reached.
  • The jury chairman will act as an arbitrator wherever consensus cannot be reached
  • The jury’s decision is final
  • After the assessment is over, those entries, which are adjudged to have received the India Design Mark, are exhibited in a public exhibition on subsequent days.

Assessment Criteria

1 USER POTENTIAL
Ergonomics
  • Usability (ease of operation)
  • Cognitive focus
  • User safety
  • Universal design
Demand
  • Consumer acceptability
  • Ease of manufacture
  • Cost effectiveness
  • Productivity
Contextual Value
  • Lifestyle, behavior, culture
Maintainability
Product future
  • Product road map
  • Future friendly
2 AESTHETICS
Form-function
  • Proportion
  • Emotional value (perceived value)
Product Semantics
  • Function based (primary + secondary function)
  • Visual appeal (color, graphics etc)
  • Brand coherence
Desirability
3 EXECUTION EXCELLENCE
  • Quality of build
  • Surface Quality
  • Quality of fits & finish
  • Execution detailing
4 INNOVATIVENESS
Conceptual innovation
  • New to market / new to segment
  • Innovation in product architecture
Or
Operational innovation
  • New functionality
  • Use of new materials
  • Use of new process (manufacturing, production, logistics, etc.)
  • Effective use of new technology
  • New ways to reach consumers
5 SOCIAL RESPONSIBILITY
  • Sustainability
  • Enhancing quality of life
  • Conserving Resources