• A duly constituted jury will review the applications online as per the evaluation criteria prescribed for this stage
  • This stage is an entry qualification stage
  • Entries qualified at this stage after due process moves to second stage of India Design Mark
  • The jury is composed of leading designers and people connected with the profession of design.
  • The India Design Council nominates the jury members based on their qualification and experience and category of entries received.
  • Stage 1 jury process is completely online
  • Each entry is reviewed by 3 jury members independently
  • Each of the 3 jury members award points based on the judging criteria
  • The jury members evaluate the entry based on its completeness, thoroughness, appropriateness and general conformance to the judging criteria
  • An entry receiving 60 percentage points is considered to be qualified for stage 2 of the India Design Mark assessment process
  • India Design Mark administration retains the right to lower the overall minimum qualifying percentage points.
  • The jury’s decision is final

Assessment Criteria

1 USER POTENTIAL (20 Points)
  • Demand
  • User –centricity
  • Product future
  • Contextual value
2 AESTHETICS (20 Points)
  • Form-function
  • Product semantics
  • Desirability (attractiveness)
3 DIFFERENTIATION (20 Points)
  • Conceptual innovation
  • Operational innovation
4 TECHNICAL EXCELLENCE (20 Points)
  • Execution detailing
5 SOCIAL RESPONSIBILITY (20 Points)
  • Sustainability
  • Enhancing quality of life