INDIA DESIGN MARK IS A DESIGN STANDARD,
A SYMBOL, WHICH RECOGNIZES GOOD DESIGN. INDIA DESIGN COUNCIL GRANTS INDIA DESIGN MARK AFTER EVALUATING GOOD DESIGN THROUGH A SYSTEMIZED PROCESS.
India Design Mark is initiated in cooperation with Good Design Award, Japan. Through India Design Mark, the India Design Council seeks to inspire Indian manufacturers to bring to market well designed products that enrich the lives of people.
India Design Mark symbolizes product excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing & socially responsible.India Design Mark is a design standard not a contest. It is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation. India Design Mark is for everyone. Anyone, from global enterprises, micro, small and medium-sized enterprises or cottage industry, can apply for India Design Mark for their product offerings.
All types of mass-produced products are eligible for India Design Mark. This can include consumer electronics, computer and communication products, machine tools, construction machinery, lighting systems, white goods, household appliances, capital goods, medical equipment, toys, vehicles, agricultural machinery, etc. Anyone can apply - the manufacturer, the brand owner or the designer and any product, which is designed and is in market since January 2013 can be entered.
India Design Mark is relevant to all stakeholders - the industry, the consumer the designer and the society. To industry India Design Mark is a business tool, as it recognizes a well-designed product, which is trustworthy, valuable and preferred for its customers and is manufactured in a responsible manner.To the consumer, India Design Mark is a yardstick to ensure good value for money. For designers, India Design Mark is a reward of good work. Patronage of good design raises the standard of living. For society, India Design Mark is an enrichment tool as it promotes responsible ways of producing the goods, and aids industrial development in the country.
India Design Mark provides strong differentiation and market positioning as a design and innovation leader. It acts as a brand extension and imparts competitive advantage to the product in local and international markets. It serves as a unique promotional launch pad for new products and services entering the market.India Design Mark provides international leverage by exemplifying the export worthiness of the product.
India Design Mark symbol is a trustworthy indicator of excellence. The symbol can be used in a wide range of ways, such as advertisements, catalogues, product packaging, and other promotional mediums.
India Design Mark is granted by India Design Council - an autonomous body, established by the Government of India, functioning under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. India Design Mark recognizes and evaluates good design through a systemized process. It constitutes the India Design Mark logo that reflects the virtues of good design, which can be used as a symbol of distinguished excellence of the product.
The India Design Council has initiated India Design Mark in cooperation with Japan Institute of Design Promotion (JDP). The cooperation is in the form of learning from the well-established Good Design Award system in Japan functioning since 1957, to establish judging criteria for India Design Mark and inviting experts to be a part of jury for India Design Mark determination.