The India Design Council has initiated India Design Mark in cooperation with Japan Institute of Design Promotion (JDP). The cooperation is in the form of learning from the well-established Good Design Award system in Japan functioning since 1957, to establish judging criteria for India Design Mark and inviting experts to be a part of jury for India Design Mark determination.
India Design Mark is a design standard. It is not a contest. It is a certification of design excellence. It is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation. India Design Mark is for everyone. Anyone, from global enterprises, micro, small and medium-sized enterprises or cottage industry, can apply for India Design Mark for their product offerings. India Design Mark is relevant to all stakeholders - the industry, the consumer the designer and the society. To industry India Design Mark is a business tool, as it recognizes a well-designed product, which is trustworthy, valuable and preferred for its customers and is manufactured in a responsible manner. India Design Mark provides international leverage by exemplifying the export worthiness of the product. To the consumer, India Design Mark is a yardstick to ensure good value for money. For designers, India Design Mark is a reward of good work. Patronage of good design raises the standard of living. For society, India Design Mark is an enrichment tool as it promotes responsible ways of producing the goods, and aids industrial development in the country.