India Design Council

In pursuance of the National Design Policy announced by the Government of India on 8th January 2007, the Central Government has constituted the India Design Council on 2nd March 2009. The council is presided over by Mr. Anand Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd. Prof. Pradyumna Vyas, Director of National Institute of Design, Ahmedabad is the member secretary. The council is formed by 22 eminent people from the field of design, academia, industry organizations and academia. For more details visit -

Mr. Anand Mahindra while summarizing the role of India Design Council said "Design has always been a key element of the overall production process, irrespective of industry or sector and the IDC can provide a suitable platform for Indian design to enhance its competitiveness on the global stage. I am sure the Council will also play an important role in fostering closer ties between industry and academia, and showcasing India's rich design heritage, which is most apparent in our monuments and traditional textiles."

Objectives of the Council

Design Awareness   Design Promotion
  • Creating public awareness on quality design   its effectiveness: Use of design as strategic element for business excellence and as a key factor for innovation, to improve people's quality of life.
  • Promoting design awareness and effectiveness programs in private   public sectors-Country based Brand building - Design Promotion/ Exhibitions/ Conferences/ Seminars.
  • Promoting Design as a tool for innovation, productivity and economic competitiveness in business and industry.
  • Encouraging Micro, Small   Medium industries to follow the best design practices.
  • Promoting the concept of environment friendly designs and promote designers and industry to work towards environment friendly design.
Design Development
  • Promoting design investment in Industry   research organizations - work towards tax benefits for design research.
  • Assisting industries in appreciating the importance of quality and effective design management in product manufacturing to upgrade market competitiveness
  • Initiating Educational Institution - Industry Partnerships -to impart both design knowledge and business knowledge such as marketing/entrepreneurship
  • Promoting best design practices   innovation in Design- India Design Mark
  • Promoting design investment in Industry   research organizations - work towards tax benefits for design research.
  • Encouraging Design Research and Establish National Grants for design research.
  • Building a common platform for integrating design resources of the government, the manufacturing and academic circles.
  • Acting as a primary knowledge management body for design in India- integrate domestic cultural and creative design information, building a platform to share and exchange knowledge, exploring creativity - Operate a design database.
  • Undertaking awareness programs in IPR in the Design Industry - Provide workshops on Intellectual Property management and design
Positioning India as a Top Design Destination
  • Setting up a museum/design centre to showcase the role of design in everyday life to visitors from India and abroad.
  • Building a smooth mechanism and channels of international cooperation, promoting exchange of Indian design and Indian designers