India Design Mark:: Good Design Awards, Japan

Good Design Awards, Japan

India Design Mark has been initiated in cooperation with Japan Institute of Design Promotion (JDP). Established in 1969 JDP contributes to the promotion of industrial activities, cultural improvement of the daily life and wholesome development of society through the encouragement of the design.
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Good Design Award is a comprehensive program for the evaluation and encouragement of design organized by Japan Institute of Design Promotion (JDP). For more information about Good Design Awards visit -

This award system was originally born in 1957, out of the belief that design was essential in breaking out of the cycle of poverty in Japan. Since then, the Good Design Award has been given to outstanding designs for more than 50 years in the pursuit of prosperous lives and industrial development. Approximately 37,000 Good Design Awards have been given in continuing these efforts.

JDP receives approximately 3,000 submissions from more than 1,000 companies and designers from inside / outside of Japan every year. These designs are screened by about 60 design experts, who select and recommend those designs worthy of the Good Design Awards.

This has been a program advancing lifestyle and industrial activity by selecting outstanding design. There are a variety of ways of raising lifestyle and advancing industry, but only design is able to achieve both of these goals at the same time.

Design links industry and private lives, and creates a virtuous cycle to build a prosperous society. Design's ability to paint a picture of our near future is first embraced by the public. If design can pick up on the public's will and present specific measures to earn its support, design will be able to play a major role in moving society forward. The Good Design Awards is a social tool to generate the virtuous cycle described above.

Good Design Award winning items can promote its results by attaching "G Mark". "G Mark" was designed in 1957 when the Good Design Products Selection System (the predecessor of Good Design Awards) was started. Since then the "G Mark" has been familiar to many people as a trustworthy symbol, which connects industry and everyday life.

G Mark and Consumers

According to the survey done in September 2007, people who understand "G Mark" as a proof of "Good Design Award winning item" is approximately. 67%, and cognition rates is approximately. 87% if the people who has seen this mark or who know this mark vaguely are included.

Moreover, from this survey, people think that the G Mark represents 1) Excellent in function and performance, 2) attractive form (exterior appearance), 3) high quality, 4) excellent in usability. In short, consumers seem to recognize the items with G Mark as "Item with high quality and usability". And 47% of subjects answered they choose items with G Mark when they purchase.

G-MARK is one of the world's most prestigious design awards. The program accounts for the image of Japan as a world's leading designer these days, with the philosophy to improve the quality of living, the society, the environment and etc. through outstanding design. Design does not stick only to products in terms of new shapes and colors, but also the stunningly creative and life changing

G-MARK is also an influential decision making tool for Japanese consumers. A recent survey indicates that 48.5% of Japanese consumers would opt for G-MARK products, while 87.5% acknowledged that G-MARK is the trademark for well-designed products. Therefore, G-MARK products have a better opportunity to be chosen because end consumers are aware that good design also means good function and good quality of life.